A recent study conducted with 1,542 people representative of the adult population of Guadeloupe reveals the growing influence of ETV, the television station of the French Antilles and French Guiana .
Key figures to remember:
- 98.7% of respondents are familiar with the ETV channel
- 68% of respondents say they watch ETV between 6pm and 11pm , a strategic prime-time slot.
- 36% of viewers regularly watch the channel every week
- 76% of respondents have a favorable opinion of ETV
ETV is accessible everywhere:
Viewers in Guadeloupe can access the channel via:
- Orange : 31,3 %
- CANAL+ : 26,2 %
- SFR : 21,1 %
- Free : 10,2 %
- Internet : 8,1 %
- MRS St-Martin : 3,1 %
An active, engaged and connected audience
The survey reveals a particularly dynamic audience profile for ETV. The most represented age groups are 40-49 (31%) and 30-39 (29%) , followed by 50-59 (22%) . These are active, decision-making generations, receptive to advertising messages.
Regarding marital status , the diversity of profiles reflects an audience representative of Guadeloupean society:
- 37% are single,
- 27% are married,
- 17% live in a common-law relationship.
This data demonstrates that the channel reaches a diverse audience , ideal for advertisers wishing to target several socio-demographic categories at once.
Why choose ETV for your communication?
- A locally rooted and loyal audience;
- a multi-platform presence (TV, web, mobile); affordable advertising rates
- and a variety of formats; a team dedicated to promoting your brand or business
